Written by Rhea Alison, Sports reporter, covering international sports since 2020

Rugby Australia secured a major commercial boost on 24 June 2026 after announcing a four-year partnership with Coca-Cola, a deal that will run through at least the end of 2029. The agreement covers Australia's national rugby teams and includes exclusive beverage rights for the Men's Rugby World Cup 2027 in Australia. The partnership is important as Rugby Australia prepares for two major home tournaments and seeks to strengthen fan engagement and commercial growth.

Coca-Cola Expands Presence Across Australian Rugby

Under the agreement, Coca-Cola becomes the official soft drink, hydration, and energy drink partner of the Wallabies, Wallaroos, and Australian Sevens programs. The company's branding and products will feature prominently throughout match-day operations, including team environments and venues.

The deal also grants Coca-Cola exclusive non-alcoholic ready-to-drink beverage rights for the Men's Rugby World Cup 2027, one of the biggest sporting events scheduled to be hosted in Australia.

Rugby Australia Welcomes Long-Term Support

Rugby Australia CEO Phil Waugh welcomed the partnership and said:

"Coca-Cola is a global icon with a long and celebrated history of supporting many of the world’s premier sports events, leagues and teams."

"We are therefore thrilled to welcome Coca-Cola into the Rugby Australia family as an official partner for at least the next four years as we build towards pinnacle events including the home Men’s and Women’s Rugby World Cups in 2027 and 2029."

He added:

"The partnership between Coca-Cola and Rugby Australia is testament to our game’s ability to excite and inspire fans around Australia and across the globe – millions of whom will come together in a spirit of friendship and unity next year to celebrate the Men’s Rugby World Cup in Australia."

Focus Turns to Rugby World Cup 2027

Coca-Cola Australia Vice President and General Manager Ahmed Rady highlighted the value of sport in connecting with audiences.

“For generations, Coca-Cola has been part of the moments that bring people together, and few opportunities are more powerful than sport.”

“These partnerships allow us to connect with fans at every level of the game, from supporting Australia’s national teams through to helping deliver one of the world’s biggest sporting events when Men’s Rugby World Cup 2027 comes to Australia.”

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