​Tessa Lee, Sports journalist reporting on global leagues since 2021.​​

The FIFA 2026 World Cup continued to attract global attention as celebrities and sporting stars packed Seattle Stadium for the United States' 2 0 victory over Australia in a Group D clash on Thursday morning. More than 66,000 fans attended the match at Lumen Field, creating one of the most vibrant atmospheres of the tournament so far. With ticket demand soaring across the competition, the high profile crowd reflected the growing global appeal of football's biggest event.

The United States entered the contest looking to strengthen its position at the top of Group D, while Australia hoped to build on its opening win against Turkiye. The Americans ultimately secured a comfortable victory, but the action on the pitch was only part of the story as a host of famous faces were spotted throughout the venue.

Paris Hilton among celebrity attendees

One of the most recognisable names in attendance was Paris Hilton. The media personality was seen on the field before kick off wearing a custom football jersey featuring her name.

Hilton's appearance generated significant attention among supporters and photographers gathered around the stadium. As one of the world's most recognisable celebrities, her presence highlighted the event's status as a major attraction beyond the football community.

The World Cup has traditionally attracted celebrities from entertainment, music and sport, and Seattle was no exception.

Australian sporting icons represented

Australia was also represented by one of its most famous sporting figures. Golf legend Greg Norman shared a photo from his seat inside the stadium, giving fans a glimpse of the atmosphere from the stands.

Norman has remained a prominent figure in international sport and his attendance reflected the significance of the match for Australian supporters. With the Socceroos competing on one of football's biggest stages, several high profile Australians were keen to witness the occasion firsthand.

The sizeable crowd ensured a memorable backdrop for the contest, with fans from both nations creating a loud and energetic environment throughout the match.

NFL stars return to familiar surroundings

The venue is best known as the home stadium of the NFL's Seattle Seahawks, and several figures connected to the franchise attended the match.

Former Seahawks running back Marshawn Lynch was among the notable names spotted at Lumen Field. Widely regarded as one of the most popular players in franchise history, Lynch remains a fan favourite in Seattle.

The football crossover extended beyond former players. Current and former NFL stars from across the league were also present as the World Cup continued to capture attention throughout the American sporting landscape.

New York Giants quarterback Jameis Winston was among the NFL personalities seen in attendance.

Ciara and Russell Wilson take part in pre match ceremony

American singer Ciara played an official role in the pre match festivities. She delivered the commemorative coin used for the ceremonial toss before kick off.

Joining her was husband Russell Wilson, the former Seahawks quarterback who remains one of the most recognisable athletes in Seattle sports history. Wilson's connection to the city ensured a warm reception from local supporters.

The appearance of the celebrity couple added further star power to an event already attracting significant public interest.

Women's football stars and NBA talent attend

Several members of the highly successful United States women's national team were also present to support the occasion.

The American women's side has played a major role in growing football's popularity in the country and their attendance highlighted the connection between different generations of national team success.

NBA representation was also evident, with Sacramento Kings player Zach LaVine making the trip to Seattle. The basketball star joined a growing list of elite athletes attending World Cup matches throughout the tournament.

Political figures spotted in crowd

While United States President Donald Trump did not attend the match, political figures were still present at the venue.

Health Secretary Robert F Kennedy made a brief appearance on the stadium's big screen during proceedings. Australia's newly appointed ambassador to the United States, Greg Moriarty, was also spotted in the hospitality areas.

Their attendance reflected the broader significance of the tournament, which continues to draw interest from leaders, diplomats and public figures alongside sporting and entertainment personalities.

World Cup atmosphere continues to impress

The crowd of more than 66,000 fans reinforced the scale of interest surrounding the FIFA 2026 World Cup. Across the United States, Canada and Mexico, stadiums have consistently attracted large attendances as supporters embrace the expanded tournament format.

For Seattle, the USA versus Australia fixture delivered both a strong crowd and a memorable atmosphere. The presence of celebrities, sporting legends and public figures added another layer to an event that already carried major significance in Group D.

As the tournament progresses toward the knockout stage, similar star studded crowds are expected to continue appearing at some of the competition's biggest matches.