Gold Coast midfielder Matt Rowell has claimed the 2025 Brownlow Medal in emphatic fashion, polling 39 votes to shock the AFL world and deny favourite Nick Daicos. His victory not only cements his rise among the league’s elite but also reshapes the conversation about the Suns’ potential as a finals force.
The annual count was full of surprises, not only with Rowell’s win but also with the shifting landscapes within club leaderboards, particularly at Carlton and the GWS Giants. Meanwhile, Richmond’s Tim Taranto stood tall in a difficult year, producing a career-best 20 votes despite the Tigers managing just five wins.
Rowell’s Breakthrough Moment
Rowell’s reputation as one of the AFL’s most disciplined and consistent midfielders has grown steadily since being drafted as the No.1 pick in 2019. His ability to dominate contested situations, apply relentless pressure, and accumulate possessions proved crucial in securing his Brownlow triumph.
His 39-vote haul placed him comfortably ahead of Collingwood star Nick Daicos, who finished with 32. Rowell’s teammate Noah Anderson was also exceptional, polling 25 votes, showcasing the Suns’ midfield depth.
The victory marks the first Brownlow for the Suns, providing the expansion club with a milestone achievement that could galvanize their push for long-term success.
Daicos Leads Collingwood, But Falls Short
Despite missing out on the medal, Nick Daicos reaffirmed his superstar status with 32 votes, once again topping Collingwood’s leaderboard. His brother Josh also enjoyed a strong season, polling 12 votes, while veterans Steele Sidebottom (11) and Jamie Elliott (9) remained consistent contributors.
For a club with premiership ambitions, Daicos’ Brownlow chase underlined his influence, but Rowell’s dominance ultimately stole the spotlight.
Carlton’s Shocking Count
One of the biggest surprises of the night came from Carlton’s leaderboard. Skipper Patrick Cripps topped the tally with 19 votes, but the spread of support was unexpected. Midfield bull George Hewett and forward Harry McKay both polled 10 votes, ahead of Sam Walsh (6) and Adam Cerra (5).
The Blues’ mixed tally highlighted inconsistencies throughout their campaign, with established stars polling below expectations.
Giants Emerging with Depth
At GWS, the story was one of growth. Finn Callaghan led their count with 21 votes, narrowly ahead of Tom Green (20). Skipper Toby Greene chimed in with 14, proving once again why he’s considered among the league’s most dangerous forwards.
The even spread reflects the Giants’ developing list and suggests they will remain a threat in the years ahead.
Adelaide’s Balanced Spread
For the Adelaide Crows, skipper Jordan Dawson stood out with 27 votes, reinforcing his standing as one of the league’s elite leaders. Forward Izak Rankine (15) and young key forward Riley Thilthorpe (14) also impressed, underlining the Crows’ mix of experienced heads and rising stars.
Interestingly, the Crows had a record number of single-vote players, reflecting the depth across their list, though not necessarily a dominant individual performance outside Dawson.
Brayshaw and Serong Shine for Fremantle
Fremantle’s midfield duo of Andrew Brayshaw (26 votes) and Caleb Serong (25 votes) were electric, finishing just one vote apart. Their dominance ensured Fremantle featured prominently in the Brownlow count, while Luke Jackson (17) capped off a breakout season.
This trio has emerged as one of the most formidable midfield units in the competition, laying the platform for Fremantle’s finals aspirations.
Bailey Smith Lifts Cats’ Count
The Geelong Cats were led by new recruit Bailey Smith, who stunned with 29 votes. His impact was immediate, providing the Cats with explosive midfield energy. Jeremy Cameron (20) and Max Holmes (18) were also key contributors.
While Patrick Dangerfield (8) was down on past tallies, his influence remained crucial, and the depth in votes highlights the Cats’ ability to share the workload.
Other Standouts Across the League
Brisbane Lions: Hugh McCluggage (21) led the way, with Lachie Neale (16) again proving reliable.
Hawthorn: Emerging midfielder Jai Newcombe (17) stood tall, backed by skipper James Sicily (9).
Melbourne: Skipper Max Gawn (23) and Christian Petracca (16) once again dominated for the Demons.
St Kilda: Rising star Nasiah Wanganeen-Milera (23) capped off a breakout year.
Sydney Swans: Chad Warner (21) and Isaac Heeney (17) underlined their midfield power.
Western Bulldogs: Skipper Marcus Bontempelli (25) was immense, continuing his run of elite seasons.
North Melbourne: Luke Davies-Uniacke (11) and Harry Sheezel (10) provided rare highlights in a tough campaign.
Port Adelaide: Zak Butters (21) edged teammate Connor Rozee (16).
West Coast Eagles: Harley Reid (3) made his mark early in his career despite limited wins.
Taranto Defies Richmond’s Struggles
Perhaps the most admirable tally of the night came from Tim Taranto, who polled 20 votes despite Richmond enduring a five-win season. His work rate and consistency proved irresistible to umpires, highlighting his ability to rise above team struggles.
Taranto’s performance demonstrates how individual brilliance can still shine in a team under transition.
What the Count Means Going Forward
The 2025 Brownlow count revealed both expected dominance and surprising depth across the competition. For Rowell and the Suns, the win is a defining moment — a potential turning point that validates their development.
For teams like Carlton and the Giants, the spread of votes provides insight into how their lists are shaping, with emerging leaders stepping into the spotlight. Meanwhile, established stars like Daicos, Brayshaw, Serong, and Bontempelli continue to demonstrate the level required to contend for AFL’s highest individual honour.
Rowell’s triumph is not just a personal victory but also a symbolic one — proof that persistence, consistency, and hard work can shift the balance of AFL power.